YOUR PATH TO CRISIS READINESS
Three formats. One mission. Be ready when the world starts watching.
Our Workshop and Lab-Tool for Tourism Crisis Communication
One-Day Workshop up to Two-Day Crisis Communication Lab
We regularly offer training sessions and workshops on topics relevant to our industry. Our certified trainers are experienced experts in their respective fields and are always delighted to work closely with our customers.
What happens when the world starts watching before you can explain?
A flood, wildfire, earthquake, major accident, infrastructure failure, security incident or other crisis can change the perception of a destination within minutes.
Today, the first images may appear on a smartphone before the first official statement is prepared. Social media can spread information globally within seconds. Livestreams can create an immediate narrative, while AI can amplify, alter or reproduce content on an unprecedented scale.
This is where THE FIRST SIX begins.
THE FIRST SIX is a practical crisis communication framework designed for the decisive first hours of a crisis – when information is incomplete, pressure is high and different stakeholders are looking for answers.
It brings together tourism strategy, destination resilience, real-world media experience and the realities of today's digital and AI-driven information environment.
TWO PERSPECTIVES. ONE CRISIS REALITY.
THE FIRST SIX was developed from two complementary perspectives.
Prof. Dr. Wolfgang Georg Arlt contributes tourism science, Meaningful Tourism, destination resilience and the perspective of the entire tourism system.
Sven Klawunder brings more than two decades of international media, video and tourism communication experience, including practical experience from crisis and disaster situations. His perspective focuses on a crucial question:
What does the media actually need when a crisis happens – and what will the world see before an organisation is ready to speak?
Keynote / Crisis Communication Workshop /
or Tourism Crisis Communication Lab
THE FIRST SIX - Keynote
45 Minutes Keynote. When the World starts watching.
Inspiration + Reality Stories + Tourism Lens +
THE FIRST SIX – When the World Starts Watching
What makes THE FIRST SIX different is the unique combination of scientific expertise and real-world media experience.
Prof. Dr. Wolfgang Georg Arlt brings the scientific perspective: tourism research, destination resilience and a deep understanding of the tourism system.
Sven Klawunder brings reality into the room: international media and crisis experience, practical communication tools, and powerful storytelling that turns complex challenges into memorable, actionable insights.
Together, they bridge the gap between science and practice, strategy and action, knowledge and storytelling. Participants gain not only a deeper understanding of tourism crisis communication but also practical tools and perspectives they can apply when a crisis unfolds.
THE FIRST SIX combines two complementary worlds in one compelling format – creating a distinctive approach to tourism crisis communication in the age of social media and AI.
Protect the People. Protect the Truth. Protect the Destination.
One Day Workshop
THE FIRST SIX - One-Day Crisis Communication Workshop
From Crisis to Confidence.
Designed for destinations, countries, tourism boards, airlines, airports, hotels, resorts, theme parks, leisure attractions and other tourism-related organisations, this immersive one-day workshop prepares teams for the decisive first hours of a crisis.
Combining the scientific expertise of Prof. Dr. Wolfgang Georg Arlt with Sven Klawunder’s international media experience, practical communication tools and powerful storytelling,
THE FIRST SIX bridges scientific insight and real-world action.
Through real-life case studies, interactive exercises and crisis simulations, participants learn how to assess a developing situation, coordinate stakeholders, establish clear responsibilities, communicate verified facts, respond to media and digital challenges, and protect their reputation and visitor confidee.
The result: Greater preparedness, clearer communication structures and practical tools to respond confidently when the world starts watching.
THE FIRST SIX - 2-Day Tourism Crisis Communication Lab
Build Your System. Test Your Readiness. Protect Your Destination.
The THE FIRST SIX Tourism Crisis Communication Lab is an intensive, hands-on programme designed for destinations, tourism boards, countries, airlines, airports, hotels, resorts, theme parks, leisure attractions and other tourism-related organisations that want to strengthen their crisis preparedness.
Combining the scientific expertise of Prof. Dr. Wolfgang Georg Arlt with Sven Klawunder’s international media experience, practical communication tools and powerful storytelling, the Lab transforms strategic insights into an actionable crisis communication framework tailored to the needs of each organisation.
Over two intensive days, participants analyse their existing communication structures, define roles and responsibilities, identify key media and stakeholder contacts, and develop clear processes for the critical first hours of a crisis. Through realistic scenarios, interactive simulations and practical exercises, they learn to manage fast-moving information, respond to social media and AI-amplified content, coordinate messages and communicate verified facts under pressure.
The Lab also addresses the challenge beyond the immediate emergency: protecting reputation, maintaining visitor confidence and supporting the recovery of tourism destinations and businesses.
The outcome: A stronger crisis communication structure, clearer decision-making processes and practical tools that help your organisation prepare, respond and recover with confidence.
THE FIRST X - From Crisis Response to Tourism Recovery.
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